Here’s what you don’t know about CPA networks that can help you succeed in affiliate marketing

Every great journey begins with a single step. If you are a newbie with no understanding of the traffic, offers, and affiliate marketing in practice – seek qualified support. The CPA network is the be the best option for a media buyer at the beginning and throughout their career. It will provide expertise and tools to get started, and it will save you from potential losses; you won’t need a tracker to collect statistics. But that’s all there is.
Why is it best to work with a CPA network?
If you build good partnerships with a CPA network, you delegate some of your routine tasks to it and even get a small payout gain. It is much more convenient to work with the affiliate network than with advertisers directly:
The CPA network simplifies the process of entering and working in affiliate marketing. To contact the advertiser directly, you need to have resources and strong communicational skills. With the affiliate network, a communication department will be present to help you alongside advertisers, accountants, and lawyers.
Profit from a convenient schedule, choose any available offers, consult with the manager, and get your earnings.
The affiliate network will provide you with tutorials and tips to get you started quickly if you are a beginner. You will be assigned a personal manager who will help with any troubles.
The key feature of the affiliate network is win-win. Everything will be transparent and beneficial to both parties. The network is interested in your success, making an effort to boost your profit. Feeling supported will push you forward. 

Get started with the CPA network

To engage in affiliate marketing and save money, you need knowledge and experience that can only be acquired through practice. An affiliate network provides you with its expertise. But first, you need to choose the niche you intend to work in.

Then the steps are:

  1. Register in a reliable CPA network for the chosen niche (the same offer can be found in different affiliate programs and with different payouts).
  2. Get acquainted with support, where you will be provided with maximum helpful information.
  3. Your personal affiliate manager advises you on a lot of exclusive offers.
  4. Got a question? Support is always available.

The CPA network provides unique strategies to help you grow, increase your ads’ visibility and drive more sales. You’ll be able to save time and money on content creation with quality content developed by affiliate marketers for your audience.

The unbelievably easy way to enter affiliate marketing

So let’s summarize. For a media buyer, the CPA network focuses on three essential pains of the affiliate marketer:
  • Communication with advertisers.
  • Financial issues.
  • Payout guarantee.

And furthermore, reliable CPA networks are authentic communities that are actively involved in developing the skills of beginner media buyers. After all, the primary tool of a webmaster is not a budget but initiative and creativity.
So if you want to go far, go together. CPA networks play an essential role in finding and supporting advertisers and partners. Also, the CPA network helps organize the work. Therefore, beginners should work with the CPA network.
Key Affiliate Marketing Terms that will help you within your Affiliate journey
In the beginning, was the Word, you know. We also believe, that the right offer led to a successful advertising campaign and, eventually, to high profits. During this process, the terminology grew, yes, the terminology that CPA experts now use. Here, you will discover words and expressions that will come in handy. 

Affiliate marketing

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. In other words, it is an agreement between two parties, an advertiser who wants to increase the sales of their products or services and a website owner (affiliate marketer) who wants to promote a product in exchange for a commission. 


An affiliate, publisher, or media buyer is a person who boosts sales of the advertisers using their own channels. Affiliates may forward visitors to the advertiser using the promotional material provided by the advertisers. 

Affiliate Agreement

An affiliate agreement is a contract between two parties working together to generate sales or other transactions. It specifies what the responsibilities of each party are and what the arrangements are about payouts and commissions.

Affiliate network

An Affiliate Network’s primary is collecting various offers in one place so the affiliate marketer can find a suitable offer in a specific vertical. On an affiliate network, you will find companies that make their services and products accessible for affiliates to promote. And affiliates that are looking for products and services to promote.

Above the fold

When you open a webpage, everything you see without scrolling down is called ‘above the fold.’ It is the first thing a visitor sees when opening a webpage. These ads are more expensive than others. 


The advertiser is the owner of the product or service that is going to be pushed through affiliate marketing. It can be a large enterprise or a solo entrepreneur. 


API stands for an application programming interface. The API is a set of functions and procedures used by affiliates or advertisers who want to get automated data from Attraction’s system instead of manually signing in and acquiring reports.

Click Fraud

Click fraud is when you’re artificially attempting to inflate the number of clicks. Fraud occurs when a person, automated script, computer program, or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having actual interest in the target of the ad’s link in order to increase revenue. This is forbidden. 


An affiliate commission is a fee you get once you successfully promote products from other people.


Without consumers, there’s no audience to share the products with. So when the consumer buys a service or a product via the affiliate, so the affiliate and the advertiser share the profit. 


This may refer to cost per action and cost per acquisition. CPA is a payment model in which affiliates are paid for a specified action (to generate a lead or a sale, etc.).


Cost per click refers to another payment model according to which advertisers pay their affiliates per received click.


Cost per lead is closely related to CPA, referring to the specified action of generating a lead.


Cost per order is the traditional payment model for affiliate marketing. CPO or Cost Per Order is the cost of a purchase. This term indicates the effectiveness of an advertising campaign and is characterized by a ratio of expenditures and the number of purchases.


The conversion rate indicates the conversion rate of an offer. The index is calculated in percentages, and it allows us to determine how many conversions were made by 1000 people. If your tracking link has had 10000 clicks and you have had 100 sales, your conversion rate is 1%.
Conversions ÷ clicks = CTR.


The click-through rate shows how often people who see your advertising end up clicking it. If you have 1000 website visitors to your blog and 100 clicks on your ad, your CTR is 10%.
Clicks ÷ impressions = CTR.


are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Cookies let websites remember you, your website logins, shopping carts, and more. They store information about that person on a specific webpage. Cookies allow advertisers to see what affiliate deserves credit for a sale.

Customer Lifetime value

The customer lifetime value is a metric that predicts the value of the average customer. When a customer constantly comes back to the website to purchase something, his value will increase more, which means his Customer Lifetime value will increase. 


Earnings per click are what you earn on average for each unique click. So, for example, if you earn 1.000 and have 10.000 clicks, your EPC will be 0,1.
Earnings ÷ a number of unique clicks = EPC.

Google Analytics

Google Analytics is a free web analytics tool that generates detailed statistics of your website visitors.

Google Trends

Google Trends is a search feature that allows you to track trends provided by Google. The feature informs you how frequently a specific term is entered into Google’s search engine during a given period.


Every time a user sees your content or advertisement, it counts as an impression. 


Contact with the potential of becoming a customer.


Lead rate is the percentage of leads received from the total number of unique clicks. If 1000 unique clicks have turned into 10 leads, your LR is 1%.

Native advertising

Native advertising is a form of advertising, usually in online media but also in printed media, which matches the form and function of the platform upon which it appears.


A niche is a specific industry, service, or product that an affiliate promotes and works with. A niche can include anything like kitchen utensils, cosmetic goods, or online courses. Finding the right niche is crucial for an affiliate marketer’s success.
Leads ÷ a number of unique clicks = LR.


A tracking pixel is a code snippet that tracks visitor behavior on a website. When a user visits a website, a pixel is loaded. Pixels collect data so that you can track visitors’ actions after they click on your ad.


Closely related to CPC, PPC stands for pay-per-click and refers to a model in which advertisers pay a fee for each click on one of their ads.

Poor quality traffic

In affiliate marketing, good quality traffic is far more critical than large volumes. A large amount of poor-quality traffic on an advertiser’s website can make it difficult and slow. Affiliates sending poor-quality traffic risk having their account closed by the affiliate network.


Indicates the return on investment. If the investment results in a loss, the return on investment is negative. Calculating the Return On Investment provides insight into how specific marketing channels and marketing activities contribute to the overall success.
ROI = (income – (marketing) expenses ÷ (marketing) expenses


Short for search engine optimization. SEO concerns increasing the quantity and quality of traffic to your website through organic search engine results.

Tracking link

A tracking link, often referred to as an affiliate link, is a unique URL to which an affiliate sends an audience for a particular offer.

Traffic source

A traffic source is every place that sends visitors to your website. It can be a blog, a promotion site, Google, or an advertisement. Knowing where your traffic comes from lets you know which campaigns are successful and which are not.
The high number of abbreviations used in digital marketing can be overwhelming. Remembering everything at once can be challenging. But with practice, you will understand and master them quickly. This skill comes with experience.
Emily Thompson
- Affiliate Talks Content Writer